Everything begins with an idea
The Loxo brand was born in the Grand Duchy of Luxembourg in 2017, under the impulse of a watch collecting enthusiast, Georges Weyer.
A passion that goes back to the younger years of the founder, more precisely the day when one of his aunts offered him his first watch, on the occasion of his communion. First merely objects of aesthetic fascination, these timepieces would soon become an indispensable tool for Georges. For he would attend a boarding school with a very strictly imposed punctuality.
Years go by and Georges Weyer's watch collection grows. However, an idea has been developing in his mind for a while now. Creating his own watch, a personal and unique model that would perfectly fit his taste. Reading an article published in the Financial Times finally convinces him to contact a Swiss manufacturer, specialised in the assembly of watches. An initiative that would eventually shake up his plan and project it into a new dimension.
This watch was now no longer to be a single piece for personal pleasure, George was going to offer it to the general public. The meeting with the Luxembourgish designer Julie Conrad and artist Aude Legrand, a few weeks later, would give his idea the final graphic touch.
The origin of the name.
The name LOXO was inspired by the term "loxodrome". It is used in navigation and was first introduced in 1537 by Pedro Nunes, a Portuguese mathematician. A loxodrome is a meridian line that turns around the globe, much like a great circle. The line forms a spiral, which looks very much like a watch's mainspring.
The people of Loxo
Georges has been an entrepreneur for quite some time.
His passion for watches, art and science would eventually lead him to create Loxo.
Julie Conrad is a well known Luxembourgish product designer.
Her area of design being very versatile, she has worked on numerous projects.
Aude Legrand is a visual artist.
For a long time she has been visualising the concept of time.
An element that she has also build into the LOXO watch.
A sign of the times.
Apart from the obvious fact that the Model One tells you time, it also shows you how time passes. We were inspired by the calathea plant. Its stripes changes from pink to white as years go by.
The same effect was applied to the the Model One. Through exposure to UV-light, the hands change colour over time. The more you wear the Model One, the more it changes. No one watch will ever look alike.